Ambigram

An ambigram is a typographical design or artform that may be read as one or more words not only in its form as presented, but also from another viewpoint, direction, or orientation. The words readable in the other viewpoint, direction or orientation may be the same or different from the original words. Douglas R. Hofstadter describes an ambigram as a “calligraphic design that manages to squeeze two different readings into the selfsame set of curves.” Different ambigramists may create completely different ambigrams from the same word or words, differing in both style and form.

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